Best Western Pioneer recognized with brand’s highest honor at 2022 convention


Tom Wasserburger and his staff are the proud recipients of a prestigious M.K. Guertin award.

LUSK – The Best Western Pioneer in Lusk was recognized with the brand’s highest honor, the M.K. Guertin Award at Best Western Hotels & Resort’s 2022 Convention held recently in Cleveland, OH. The award was presented in front of approximately 2,000 Best Western hoteliers.

The prestigious M.K. Guertin Award is held in high regard, as hotels that receive this award best represent the vision of Best Western’s founder and demonstrate exceptional levels of quality, guest satisfaction, and dedication to the brand. The hotels must meet brand standards and quality of service requirements to qualify for this award.

The Best Western Pioneer is one of only 49 hotels out of 2, 400 properties in North America to receive this award. “The M.K. Guertin Award honors Best Western hotels that demonstrate exemplary performance in key service areas that are important to our customers and to our brand,” said Larry Cuculic, President and CEO of Best Western Hotels & Resorts. “We recognize the Best Western Pioneer for inspiring travel and for delivering extraordinary service to guests that builds brand loyalty.”

Property owner and manager, Tom Wasserburger stated, “This is Best Western’s highest award and is extremely hard to get. For us to get this is a very big deal and we are very proud.”